One the of exciting aspects of using a customizable globally unique addressing scheme for a wallet is the ability easily use, share and recall the address. For example, the customized, globally unique payment address for my wallet is:
the short hand notation looks like this:
The short hand version is easier to remember than a string of numbers like the account number on a debit, credit, prepaid card or the bank routing and account number on a check.
It is safe to share, even publicly, because all payments sent to the wallet are push payments.
When you implement our open source software you get to choose the domain name and logo for your wallet addresses.